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The Art of Agile Development: Real Customer Involvement

23 Apr, 2008

in 99 words

To widen your perspective, involve real customers. The best approach depends on your market.

Personal development: you are the real customer. Congratulations. Go forth and write algorithms.

In-house custom development: turn your real customers into on-site customers.

Outsourced custom development: get real customers to be on-site customers. If you can't, stay in touch and meet face-to-face frequently.

Vertical-market and horizontal-market software: beware of giving one customer too much control. Appoint a product manager to understand customer needs. Create opportunities to solicit feedback. Examples: customer review board, beta releases, and user experience testing.

as haiku

roses, cucumbers--
I chose beauty, but Sensei
desires to eat

Commentary

The Importance of Personal Success

Poster

'Project Community' poster

Download this poster!

Inside This Section

  • Real Customer Involvement
  • Personal Development
  • In-House Custom Development
  • Outsourced Custom Development
  • Vertical-Market Software
  • Horizontal-Market Software
  • Questions
    • Who should we use as on-site customers when we can't include real customers on the team?
    • We're creating a web site for our marketing department. What kind of development is that?
  • Results
  • Contraindications
  • Alternatives

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